Nike's revenues and prestige have rocketed in the past five years. facts. This statistic is not included in your account. This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand. Statista. Read my exclusive interview with Brooks Brothers CEO on why he may cozy up to Amazon. Financially, Nike is much larger than Adidas, but the latter’s performance has been better over recent years. While it helped increase the company’s revenues, competitors were tapping on the boom in aerobic exercise, which Nike failed to consider. Is Uninspiring Retail Really Worth Saving? Nike reported a loss of $790 million, or 51 cents per share, during the period ended May 31, compared with net income of $989 million, or earnings of 62 cents a share, a year ago. In fact, at a pace far outpacing the retail industry average, Nike’s mobile demand has exceeded more than half of its e-commerce sales, Campion said. Two years later, adidas saw a resurgence – some even called it a revival. Directly accessible data for 170 industries from 50 countries “Both stores create the most personal and responsive retail environment in the industry. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Nike, one of the leading sportswear manufacturers in the world, is the key player within the footwear market in the United States. The "Just Do It" company is determined not to be outdone. You need at least a Single Account to use this feature. "Forecast of Nike's Global Market Share in Athletic Footwear from 2011 to 2025. An innate curiosity about how things work and what sets one brand apart from another drives my coverage, described as “a distinct voice in a sea of noise.” I’m noted for my ability to distill scoops of insight from commodity news and create ahead-of-the-curve trend-setting pieces. But there is … Nike and Adidas remain far ahead, however, not only on the world stage but also in China. (March 22, 2019). When a shoe is picked up, a digital display of information about that shoe would come up on the wall. Meaningful story – They’re selling more than a product; they’re selling aspiration. adidas's 9% share has been declining every year since 2011. In another sign of full-priced demand, gross margin widened by almost 1 percentage point, to 43.8%, helped partly by higher average selling prices and growth in Nike’s own direct-to- consumer retail and online business. ... the estimated market value of Nike is about $10.7 billion. Please do not hesitate to contact me. NIKE annual revenue for 2018 was $36.397B, a 5.96% increase from 2017. NIKE annual revenue for 2020 was $37.403B, a 4.38% decline from 2019. Specifically for the basketball footwear, Nike has 96% of the share. Customization and checkout free with mobile scan and pay are just some examples. Please create an employee account to be able to mark statistics as favorites. “It’s clear that the consumer is craving experiences, and the fastest way to meet that demand is to test, learn and scale new features,” Nike CEO Mark Parker said on the call Thursday, adding that the performance at the New York flagship and at the company's new Shanghai flagship has topped expectations. NIKE revenue for the twelve months ending August 31, 2020 was $37.337B, a 6.26% decline year-over-year. Below is a chart that shows Nike's revenue worldwide from 2005 to 2016 in USD. Having started as an enterprise … Then you can access your favorite statistics via the star in the header. Please contact us to get started with full access to dossiers, forecasts, studies and international data. New, Everything you need to know about the industry development, Find studies from all around the internet. The statistic depicts the global market share of athletic footwear companies in 2015. Nike shares surged nearly 8% in after-hours trading on Thursday after the only fashion stock in the 30-member Dow index reported better-than-expected fiscal second-quarter profit and sales and eased worries that the U.S.-China tariff spat will hurt demand in China, the company's critical growth market. Major companies operating in the global sports equipment market include Adidas AG, Amer Sports, Callaway Golf Co., Sumitomo Rubber Industries Limited, Nike, Inc., Puma SE, Mizuno Corporation, Sports Direct International PLC, Under Armour and Yonex Co., Ltd, among others. Then you will be able to mark statistics as favourites and use personal statistics alerts. Forecast of Nike's global market share in athletic footwear from 2011 to 2025 [Graph]. Inside Nike's New York flagship on Fifth Ave. Not only does it give you the ability to customize some apparel or shoes, but the store also has different services and features that reflect the key trends in the industry. I have, I have covered the retail industry for well over a decade and written for publications including the New York Times, the Wall Street Journal and Bloomberg News. Digital sales surged a combined 41%, driven by mobile orders. In, Trefis.com. Smartphone market share worldwide by vendor 2009-2020 ... Nike is still number 1 in the global sneakers market. You may opt-out by. As soon as this statistic is updated, you will immediately be notified via e-mail. Its new flagship—dubbed Nike House of Innovation 000, which opened in November on New York’s Fifth Avenue—offers some clues. In November 2015 Nike announced it was increasing its dividend by 14%, and that its board had also approved a $12 billion share repurchase program and a two-for-one stock split. Are you interested in testing our corporate solutions? Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook For instance, Nike is unveiling new “high-performance kits” for the Women’s World Cup in France as well as a yoga collection that includes men’s apparel for the first time at Nike, Parker said. Chart. Customers can also scan a QR code next to some mannequins and shop the entire look on their phone. Meanwhile, both the US and German sports labels have maintained two very recognisable brands around the world. You can only download this statistic as a Premium user. Sports shoes are increasingly becoming an essential fashion accessory among global consumers and the sports shoes market is witnessing demand for trendy and comfortable footwear among all age groups. Nike's share price was above $129, and … Nike has the largest market share in the athletic apparel industry in North America (around 27.4% and, until recently, had a whopping 96% of the market for basketball footwear), and continues to outpace the competition when it comes to sales: Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements with the likes of Kanye West, the … Check. Global Sports Bra and Underwear Market Share 2020: Top Key Players are Under Armour, Adidas, Nike, Decathlon, New Balance and Forecast to 2025 Published: Sept. 16, 2020 at 5:58 a.m. All Rights Reserved, This is a BETA experience. Between 2011 and 2025, Nike's global market share is predicted to remain steady at around 27 percent. Could ‘Revenge Spending’ Help Retail Recover From Coronavirus? As a Premium user you get access to background information and details about the release of this statistic. I’m just as eager to take in the stories of consumers. ET … We are bullish about our potential to continue delivering strong, sustainable and very profitable growth in this important geography.”. As a Premium user you get access to the detailed source references and background information about this statistic. On a recent visit, a steady stream of customers came straight to the section, tucked away in the back of the flagship’s fourth floor, to check out about a dozen of the hottest shoes on display, such as a see-through version of the new Nike React Element 87 sneaker or a shoe designed in partnership with PlayStation. Corporate solution including all features. To regain its market share, it introduced Air Max in 1987, a new model of athletic shoes where two interdependent compressed air-filled bags that act as shock absorbers could be inserted. Total companywide revenue in the quarter ended Nov. 30 rose 10%, to $9.4 billion, on gains across all regions and would have climbed 14% minus currency translations impact. According to the Interbrand Top 100 Global Brand Report for 2017, Nike was number 18 on the list, compared to Adidas at 55. The percentage of the American athletic footwear market owned by NIKE Inc. - so that includes Nike, Jordan Brand and Converse. Read my exclusive interview with Brooks Brothers CEO on why he may cozy up to Amazon, Four trends beyond tariffs that will reshape retail in 2019, Farfetch's Stadium Goods purchase: Sneaker resale is becoming big business, Three trends on the menu for the food industry in 2019. The global athletic footwear market is affected by various changing trends in various regions. My passion in storytelling goes beyond retail. In Europe, sales rose 14% as Nike said it gained "significant" market share. The ideal entry-level account for individual users. Welcome To The Mad Mad World Of 2020 Britain, Zero Contact Everything: Coronavirus Causes The Rapid Rise Of ‘No Touch’ Retail. Interviews with newsmakers or on-the-ground coverage of major events aren’t the only things that interest me. Adidas AG is beating Nike Inc. on Wall Street recently, with shares that have gained 21.87%, so far this year, compared to 16.92% for Nike. The global athletic footwear market is projected to grow at a CAGR of 7.15% during the forecast period. See below for a chart of Nike having 96%. The United States is the largest market of Nike accounting for more than 40% of its total sales in 2018. With a particular emphasis these days on being able to react quickly to changing consumer tastes, the building is installed with flexible modules so the look and features can be changed easily. 26 Further Nike Statistics related to market leadership: 27. Learn more about how Statista can support your business. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from. Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. For instance, as Nike strives to meet localized demand, a floor showcases items that represent top-selling products in the New York area, which Nike gleans from online and other sales data as part of its Nike Live initiative. It’s a digital experience brought to life in a physical space.”. NIKE annual revenue for 2019 was $39.117B, a 7.47% increase from 2018. I have also been ranked as a top industry influencer since 2013. Please authenticate by going to "My account" → "Administration". Total companywide revenue in the quarter ended Nov. 30 rose 10%, to … Nike sales revenue in 1996 was $6.4 billion USD and has grown to $32.46 billion USD as of 2016 Nike (NKE) was the market leader for activewear overall—including both men and women—with a 13% share of the market. Nike didn’t build its … Originally from Taiwan as an ambassadorial scholar and having penned many columns about life and culture, I’m equally driven by a sense of mission to tell stories that inspire and touch hearts, © 2020 Forbes Media LLC. Opinions expressed by Forbes Contributors are their own. In fact, Nike's revenue minus currency impact in its greater China business jumped 31%, its 18th straight quarter of double-digit gains, Campion said. Headquartered in Beaverton, Oregon, Nike has a market capitalization of around $203 billion as of early November 2020. In 2019, Nike had a total of 1,152 retail stores worldwide. Related: Four trends beyond tariffs that will reshape retail in 2019, Related: Farfetch's Stadium Goods purchase: Sneaker resale is becoming big business, Related: Three trends on the menu for the food industry in 2019, I have covered the retail industry for well over a decade and written for publications including the New York Times, the Wall Street Journal and Bloomberg News. It 's also selling on Walmart 's urban play, Jet.com the most personal and responsive retail environment in global! During the forecast period retail environment in the header 6.26 % decline from 2019 to dollar market.! Around $ 203 billion as of early November 2020 s a digital experience brought to in. Top industry influencer since 2013 share is predicted to remain steady at around 27 percent for 2019 was 37.403B. The wall “ While there has been better over recent years is $... 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